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	<title>LocalSearchPilot.com &#187; Paid Search</title>
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		<title>TLC&#8217;s PPC Needs to change their titles, no?</title>
		<link>http://www.localsearchpilot.com/local-search/tlcs-ppc-needs-to-change-their-titles-no</link>
		<comments>http://www.localsearchpilot.com/local-search/tlcs-ppc-needs-to-change-their-titles-no#comments</comments>
		<pubDate>Thu, 10 Dec 2009 17:23:38 +0000</pubDate>
		<dc:creator>LocalSearchPilot</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[adwords title]]></category>
		<category><![CDATA[tiger woods]]></category>

		<guid isPermaLink="false">http://www.localsearchpilot.com/?p=112</guid>
		<description><![CDATA[
			
				
			
		
This is not going to be a long post, just a &#8220;topical&#8221; post related to current Tiger Woods troubles and his sponsorhips.
Tiger Woods chose TLC&#8230;but he still hit the tree.
Tiger Woods chose TLC&#8230;but he&#8217;s made a bunch of bad decisions lately.
Maybe it&#8217;s time to find a better sales angle.
 

 
&#8220;I&#8217;m just sayin&#8217;&#8221; maybe you should update [...]]]></description>
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<p>This is not going to be a long post, just a &#8220;topical&#8221; post related to current Tiger Woods troubles and his sponsorhips.</p>
<p>Tiger Woods chose TLC&#8230;but he still hit the tree.</p>
<p>Tiger Woods chose TLC&#8230;but he&#8217;s made a bunch of bad decisions lately.</p>
<p>Maybe it&#8217;s time to find a better sales angle.</p>
<p> </p>
<p><a href="http://www.localsearchpilot.com/wp-content/uploads/2009/12/tiger22.JPG"><img class="alignnone size-full wp-image-120" title="tiger2" src="http://www.localsearchpilot.com/wp-content/uploads/2009/12/tiger22.JPG" alt="tiger2" width="653" height="233" /></a></p>
<p> </p>
<p>&#8220;I&#8217;m just sayin&#8217;&#8221; maybe you should update the <em>title </em>of your Ads, or better yet, let us all know what the CTR is 30 days before and 30 days after d-day for Tiger.</p>


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		<slash:comments>4</slash:comments>
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		<item>
		<title>Google Sponsored Results &amp; Local Listings</title>
		<link>http://www.localsearchpilot.com/local-search/google-sponsored-results-local-listings</link>
		<comments>http://www.localsearchpilot.com/local-search/google-sponsored-results-local-listings#comments</comments>
		<pubDate>Wed, 02 Dec 2009 19:41:39 +0000</pubDate>
		<dc:creator>LocalSearchPilot</dc:creator>
				<category><![CDATA[Google Local]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[local business center]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[search engine results]]></category>

		<guid isPermaLink="false">http://www.localsearchpilot.com/?p=74</guid>
		<description><![CDATA[
			
				
			
		
Yesterday I mentioned how Google Paid results were showing random blue markers with address and phone #s .
Today is the first day in which I noticed multiple blue markers and this time each marker was numbered.
The query for &#8220;st louis fence&#8221;  had these results (click for larger image)
[update at 4:40pm] I did the same query [...]]]></description>
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<p>Yesterday I mentioned how Google Paid results were <a href="http://www.localsearchpilot.com/local-search/google-local-listings">showing random blue markers </a>with address and phone #s .</p>
<p>Today is the first day in which I noticed multiple blue markers and this time each marker was numbered.</p>
<p>The query for &#8220;st louis fence&#8221;  had these results (click for larger image)<br />
[update at 4:40pm] I did the same query and found 4 blue numbred markers. I should note that this was using Chrome. On IE, I have not had more than 2</p>
<p><a href="http://www.localsearchpilot.com/wp-content/uploads/2009/12/stlfenece3.JPG"><img class="alignnone size-medium wp-image-86" style="border: black 1px solid;" title="stlfenece3" src="http://www.localsearchpilot.com/wp-content/uploads/2009/12/stlfenece3-300x208.jpg" alt="stlfenece3" width="300" height="208" /></a></p>
<p>[update at 4:30pm] I did the same query and found 3 blue markers.</p>
<p><a href="http://www.localsearchpilot.com/wp-content/uploads/2009/12/fenceSTL2.JPG"><img class="alignnone size-medium wp-image-84" style="border: black 1px solid;" title="fenceSTL2" src="http://www.localsearchpilot.com/wp-content/uploads/2009/12/fenceSTL2-300x174.jpg" alt="fenceSTL2" width="300" height="174" /></a></p>
<p><a href="http://www.localsearchpilot.com/wp-content/uploads/2009/12/bluemarker.JPG"><img class="alignnone size-medium wp-image-75" style="border: black 1px solid;" title="google local listing paid search" src="http://www.localsearchpilot.com/wp-content/uploads/2009/12/bluemarker-300x189.jpg" alt="bluemarker" width="300" height="189" /></a></p>
<p>close up of one Ad:<br />
<a href="http://www.localsearchpilot.com/wp-content/uploads/2009/12/stlfence.JPG"><img class="alignnone size-full wp-image-79" title="stlfence" src="http://www.localsearchpilot.com/wp-content/uploads/2009/12/stlfence.JPG" alt="stlfence" width="275" height="151" /></a></p>
<p>Additionally, the query for &#8220;dallas fence&#8221; had these 2 numbered blue markers show up:</p>
<p><a href="http://www.localsearchpilot.com/wp-content/uploads/2009/12/dallas.JPG"><img class="alignnone size-medium wp-image-76" style="border: black 1px solid;" title="dallas" src="http://www.localsearchpilot.com/wp-content/uploads/2009/12/dallas-300x196.jpg" alt="dallas" width="300" height="196" /></a></p>
<p>I would like some data on how this effects CTR, good or bad. Does the blue icon stand out so people click, or does the phone number just make people call and avoid clicking? </p>
<p>Do these AdWords clients even know that this is happening to them?</p>


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		<item>
		<title>Google Sponsored Search Showing More Options</title>
		<link>http://www.localsearchpilot.com/local-search/google-sponsored-search-showing-more-options</link>
		<comments>http://www.localsearchpilot.com/local-search/google-sponsored-search-showing-more-options#comments</comments>
		<pubDate>Tue, 24 Nov 2009 21:34:00 +0000</pubDate>
		<dc:creator>localsearchguide</dc:creator>
				<category><![CDATA[Google Local]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://localsearchguide.wordpress.com/?p=13</guid>
		<description><![CDATA[
			
				
			
		
Google has announced that you will now see more information in sponsored search results.
For example, a search for 
What I am wondering is if you click &#8220;watch trailer&#8221; is the customer being charged?Most likely no, however, i am not 100% sure.




		
			
		
		
			
		
		
			
		
		
			
		
		
			
		
		
			
		
		
			
		
		
			
		
		
			
		
		
			
		




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<p>Google has announced that you will now see more information in sponsored search results.</p>
<p>For example, a search for <img class="alignnone" title="Google Trailers In Sponsored Results" src="http://4.bp.blogspot.com/_7ZYqYi4xigk/Swwc0k03gLI/AAAAAAAAE_M/Q4eaEmCZMyQ/s1600/a1.jpg" alt="" width="725" height="348" /></p>
<p>What I am wondering is if you click &#8220;watch trailer&#8221; is the customer being charged?Most likely no, however, i am not 100% sure.</p>


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