Yesterday I mentioned how Google Paid results were showing random blue markers with address and phone #s .

Today is the first day in which I noticed multiple blue markers and this time each marker was numbered.

The query for “st louis fence”  had these results (click for larger image)
[update at 4:40pm] I did the same query and found 4 blue numbred markers. I should note that this was using Chrome. On IE, I have not had more than 2

[update at 4:30pm] I did the same query and found 3 blue markers.

close up of one Ad:

Additionally, the query for “dallas fence” had these 2 numbered blue markers show up:

I would like some data on how this effects CTR, good or bad. Does the blue icon stand out so people click, or does the phone number just make people call and avoid clicking? 

Do these AdWords clients even know that this is happening to them?

I am still waiting for the Local Map to be 100% relevant (in my opinion). Let me give you an example of a query I did today. A search for “kitchen cabinet stores st louis” on Yahoo gave me this:

I am 100% that CK Concrete does not offer kitchen cabinets.

On Google, I got this:

I know Kohls offers things for the kitchen but not kitchen cabinets.  I was in pottery barn kids over the weekened, I guess maybe I missed the new kitchen cabinet section?

I am also going to put the query I did right here ”

kitchen cabinet stores st louis

” and see if either google or yahoo indexes it into the top 10 results. I am also making that the link name for this url.

I know the search engines are “trying” but there are hundreds of sites with relevant content and local addresses that they have indexed that should be a better option on the Local Listings.

Just my thoughts, but usually when speaking with clients they are always confused as to why the choices in the ‘map section” (as they call it) are so bad.

* * an update, this post is now the #2 organic result on Google (#4 on BING)  for that term an for some reason on Google.ca it is the #9 organic result for “cabinet stores” !* *