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Google Sponsored Results & Local Listings

Posted on 02. Dec, 2009 by LocalSearchPilot in Google Local, Local Search, Paid Search

Yesterday I mentioned how Google Paid results were showing random blue markers with address and phone #s .

Today is the first day in which I noticed multiple blue markers and this time each marker was numbered.

The query for “st louis fence”  had these results (click for larger image)
[update at 4:40pm] I did the same query and found 4 blue numbred markers. I should note that this was using Chrome. On IE, I have not had more than 2

[update at 4:30pm] I did the same query and found 3 blue markers.

close up of one Ad:

Additionally, the query for “dallas fence” had these 2 numbered blue markers show up:

I would like some data on how this effects CTR, good or bad. Does the blue icon stand out so people click, or does the phone number just make people call and avoid clicking? 

Do these AdWords clients even know that this is happening to them?

Tags: google, local business center, Local Search, Search Engine Marketing, search engine results